"Why you should consider hiring an SEO agency as opposed to having an in-house department
One of the things that any company should understand today is that SEO is almost mandatory to succeed and bring clients. Yes, Digital marketing has many areas that you can focus on, but SEO is one of the most effective digital marketing techniques. SEO involves making great content with target keywords to attract potential clients looking for your service related to your keywords. The whole idea is to make yourself an authority in the niche through backlinks and rank higher on search engines.
What this does is once you rank in the top positions on Google, people trust you more, and you have a better chance of customer conversion. Let me put it this way: Who would you trust more, a company with no ranking on google, and all they do is create content about how great they are? Or A company that has a good Google ranking and offers plenty of information on the subject. I would presume you would trust the latter more.
Why you should hire an SEO agency instead of having a department
Now that you understand the power of SEO, the next logical step is finding how to implement it in your company. There are many strategists involved in SEO; some emerge almost every day; the aim is to keep ahead of Google and their needs. Remember, as a company looking for clients by doing SEO; google cares very little about you. They mostly care about their customer experience. This can be difficult to keep up with, with their policies changing every day. You need to work with a company that lives and breathes SEO.
It is cheaper to hire an agency
One of the first things you may notice is that it is cheaper to hire an SEO agency than having an in-house team. If you have an in-house team, especially if you are a growing company, they may not be working all the time. This means you will be paying them a full-time salary while they are doing a part-time job. Instead, if you hire an agency, you can only use them on a need-to basis making it cheaper.
As I have mentioned earlier, SEO is a tricky niche to maneuver. Google, which is the main search engine company, is always changing its rules. You need to work with a marketing agency that understands this. And who better to navigate these murky SEO waters than an agency dedicated to this service.
SEO agencies offer a wide range of services
If you are looking for SEO services, the odds are, you may need more digital marketing services soon or concurrently. By hiring an SEO agency like Roll With Duckpin, you can access a wide range of digital marketing services to help you grow your business. For instance, the usability of your website also affects SEO and ranking. Working with a web design agency can help you make your website easy to use. Hence more people will stay on your site longer. This has a positive effect on your Google ranking.
A marketing agency will help you create a more streamlined marketing strategy to help you reach more potential clients. For example, if your products are more visual, you may need better images and videos. For many top-tier marketing agencies like Roll WIth Dunken, you do not need to hire a separate graphic design agency. We have a big team rich with experience ready to help you with all digital marketing components for your company to be a success.